Too often, great businesses are lost in a crowd of competitors. In web marketing you have about 20 seconds to capture your viewer’s interest before they bounce to a new site. Your message must be direct, appealing and memorable.
The task can be daunting. After all, doctors know their specialty, retailers know their product, engineers can figure stress loads...do they really have to know marketing too? Can they be expected to code websites, write ad copy, define their brand??? Only if they want to.
The truth of the matter is, hiring a professional, saves time, money and sanity. Rather than floundering in unfamiliar territory business owners can spend their precious time doing what they do best.
Often the difference between an item a buyer must have and one they'll think about is the way it is presented. Gourmet chefs know this: they plate their food like its fine art.
If you're still in doubt, just think of Troy. The crafty Greeks knew the Trojans just couldn't pass up the massive wooden statue presented at their gates. It was the difference between victory and defeat!